Wednesday, 24 July 2013

Inspirational Designer : KATAYOON





Designer and Model Mahtab Jamali
Photo by Ra'ed Qutena 
Hair and Makeup by Zizi at Blush 
Styled by Joumana Soufi 
Location Kuwait


A few months ago I came across a stunning and elegantly designed dress with a breathtaking amount of flowing material that is sure to captivate anyone’s attention including mine! And the woman wearing the dress? Ms Mahtab Jamali; Founder , Fashion designer, International representative of Blush hair and Beauty, Photographer, University Lecture, Model and the Official face of KATAYOON.

KATAYOON was founded early 2011 where Ms Jamali started up her own elegant fashion brand!, The name KATAYOON means Queen of the World and no doubt her designs and collection display that and represent a powerful , strong and glamorous presence within the modern day women. The name of the brand also originates from her mother, an inspiration to her life as well as her fashion persona.

Not only was I captivated by Ms Jamali’s beauty and elegance, I was also inspired by her dedication to education. The KATAYOON designer studied fashion design for 5 years before going into teaching fashion illustration to first and second year students and if that wasn’t enough, she was also taking part in a masters during her time as a university lecturer.

As a designer for women, the inspiration of beauty ,grace and feminity has always been the driving force of her brand and her designes represent a powerful , sexy , elegant and classy woman, and dressing with dressing the likes of Millie Mackintosh, Eva Longoria , Lily Ghalichi, Mel B, Miss World, Miss England, Princess of Kuwait and more its no doubt that these women represent the brand.

KATAYOON designs have graced the pages of over 50 magzines and news papers including New York Times, Closer Magazine, OX magazine and Sheer. As a young designer Ms Mahtab Jamali’s achievement’s are a true inspiration to any young, up and coming designer. With determination and true dedication to the brand as well as a strong back ground in fashion and education , its obvious that the KATAYOON founder radiates passion, intelligence and overall sophistication herself as well as her brand.




This royal blue dress is Exquisite! I love the sheen from the material.


These beautiful designs are middle eastern inspired with the flowing light materials and bold, vibrant colours.

KATAYOON Designer Mahtab Jamali
Photo by Amir Raouf 
Hair and Makeup by Nisso International
Model Keeana
Location London




Mel B at the Spice Girls reunion wearing KATAYOON designed by Mahtab Jamali




Designer and  Model Mahtab jamali
Hair and Makeup by Nisso International
Photo by Amir Raouf MeerArt
Location London 




Mahtab Jamali 

For more information about KATAYOON and Model/ Designer Mahtab Jamali please visit

The brand also have their own Instagram so you can keep yourselves up to date with the latest designs and inspiring quotes.

IG:KATAYOONLONDON

With thanks to Mahtab Jamali of KATAYOON Designs.
Images found via Instagram and www.katayoonlondon.com







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